A lot of people speculate on what the "Brass Check" in BrasscheckTV.com means.
We're named after the title of the book "The Brass Check" by Upton Sinclair.
Nearly 100 years later, Sinclair's book is still, far and away, the best book on new media corruption ever written. In fact, it's a bit strange how severely news media criticism has regressed since giants like Sinclair and George Seldes walked the earth in the early to mid part of the 20th century.
Howard Zinn along with Daniel Ellsberg, Ralph Nader, Studs Terkel, I.F.Stone and many others were all subscribers to George Seldes' "In Fact" and Seldes in turn was a student and colleague of Upton Sinclair.