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What really motivates people?

We're more than the media tells us


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A talk by Dan Pink


The news media presents human beings as lazy, selfish, money grubbing people.

People like that certainly exist, but normal people who have not been drugged into a stupor or otherwise dumbed down and/or traumatized are quite interested in learning, doing interesting things and doing good for others.

You can listen to the entire video here: http://www.thersa.org/events/audio-and-past-events/2013/the-surprising-truth-about-motivating-others

The animation was made by Cognitive Media and produced by TheRSA.org

Deep human desires:

- Autonomy, we have a strong desire for self-direction

- Mastery, we have a strong urge to get better at stuff.

- Purpose, we want to do things that matter

Brasscheck TV's answer to the normal human question: "What can I do?"
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